Outing App and the Digitalisation of Thanh Tien Paper Flower Craft Village
Outing App digitalises Thanh Tien Paper Flower village - the first craft village to adopt it - bringing interactive experiences, gamification and audio guides.
In an era when everything is being digitalised, changing every aspect of life from the way we work to how we relax, connecting community and nature has become more important than ever. Outing App, which digitalises traditional craft villages, was created to bring a fresh, engaging and meaningful experience.
Digitalisation and gamification: exploring a new adventure
With advances in digitalisation, exploring community destinations becomes more unique and authentic than ever. Rather than simply arriving and admiring, you can interact with the information, stories and activities the place offers. From joining the destination's games to learning its rich history, Outing App gives individuals and businesses a comprehensive experience that connects users with traditional culture.
Outing App also fosters a spirit of adventure and friendly competition by gamifying experiences: users can earn rewards for taking part in activities, solving puzzles and even sharing their own experiences with the community. This not only encourages participation but also sparks users' spirit of discovery and imagination.
A new perspective for craft villages
An important part of digitalising traditional craft villages is the ability to create a fresh perspective on familiar features. Outing App offers a range of options for camera angles, lighting and effects to help users create photos that feel familiar yet unique through the Outing Trip app. Alongside is the Audio Guide: information from guides and narrators about the tourist site 'electronified' into audio form.
Telling the craft village's story: sharing emotion and connection
Every community destination has its own stories and traditions. To build a better connection between visitors and the community, Outing App has created a space for storytelling. Users can share their personal experiences, emotions and stories about their destination. This is not only a way to build an online community but also a way to sustain and preserve the cultural values of traditional craft villages in Hue in general and Thanh Tien Paper Flower village in particular. In this way, we not only convey knowledge but also share emotion and forge a deep connection between people and place.
Thanh Tien - the first craft village on the journey
With Outing App, when visiting Thanh Tien Paper Flower village in Phu Mau ward, Hue City, visitors simply scan a QR Code to access full information about the services. This is also the first traditional craft village to apply this digitalisation programme. From exploring diverse destinations and joining unique gamified activities to sharing memorable stories, users are immersed in a wondrous, meaningful world.
Digitalising craft villages brings many practical benefits: increasing visitor interaction, raising awareness and affection, and spreading the village's brand; creating income and jobs for the local community; preserving and promoting the nation's culture and the villages' heritage; strengthening the cohesion and sustainable development of the community; and contributing to building Vietnam's tourism image and reputation.
